![]() “The most insightful look at brand positioning since The 22 Immutable Laws of Marketing.” -Roy H. This book will show the way.” -Jack Trout, coauthor of Positioning: The Battle for Your Mind and president of Trout & Partners Ltd. “Cult brands, while not easy to create, are among the most powerful. And, at the same time, it’s fun to read.” -Jay Conrad Levinson, author of the Guerrilla Marketing series “Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.” -Al Ries, author of The 22 Immutable Laws of Branding and chairman, Ries & Ries Inc. “Who wants a cult brand? After reading The Power of Cult Branding, you will want to create one as soon as possible. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle. ![]() You can learn firsthand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your marketing strategies. These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it.
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